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Post by The Dark Knight on Jun 19, 2011 17:52:18 GMT
Dear all,
The Licensing Unit has recently received requests from marketing companies regarding advertising on licensed vehicles , in particular requests have been received for new York cab style roof adverts and the use of LCD screens in licensed vehicles .
Both these types of advertising are currently prohibited in terms of Manchester's Licensing Conditions and policy on advertising in vehicles . In the short term there is no proposal to review the current advertising policy.
I just thought it would be worth advising you of the above in case you or your members get approached directly by the advertising companies
Regards
Jenette Hicks
Licensing Unit Manager
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Post by The Dark Knight on Jun 23, 2011 22:37:40 GMT
Dear all,
Further to my e-mail above , please accept my apologies in that the information I have provided in my e-mail sent to you on 19 June is incorrect .
I can confirm that no licensed vehicles are permitted to use New York cab style roof advertising ,
However in relation to the use of LCD screens in licensed vehicles these can be permitted in Hackney vehicles but not in Private Hire . To avoid any further confusion I have attached a copied the advertising policy below.
Sean, thanks for bring this to my attention
Regards
Jenette Hicks
Licensing Unit Manager
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Post by The Dark Knight on Aug 16, 2011 23:27:21 GMT
Dear all,
Further to my e-mail below , please accept my apologies in that the information I have provided in my e-mail sent to you on 19 June is incorrect .
I can confirm that no licensed vehicles are permitted to use New York cab style roof advertising ,
However in relation to the use of LCD screens in licensed vehicles these can be permitted in Hackney vehicles but not in Private Hire . To avoid any further confusion I have attached a copied the advertising policy below.
Sean, thanks for bring this to my attention
Manchester City Council
Policy on Advertising on Licensed Hackney Carriage and Private Hire Vehicles
1. Advertising Surfaces
This policy covers advertising in the following forms:
Hackney Carriages Vehicles:
* "full livery" - advertising material covering the complete exterior body shell
* "supersides" - advertising material covering the exterior doors and wings on both sides of the vehicle, excluding the window area
* "doors only" - advertising material covering the exterior lower panels of both doors on both sides of the vehicle
* "rear window" - advertising material covering the rear window of the vehicle, provided the material is see-through from the interior
* "hub caps" - advertising material covering the hub caps on all four wheels
* base of the occasional (tip-up) seats
*
Private Hire Vehicles:
* "rear doors only" - advertising material covering the exterior rear doors, excluding the window area
* "hub caps" - advertising material covering the hub caps on all four wheels
Advertising in other locations is not permitted. TV advertising is
considered separately in section 3 of this policy.
2. Static Advertising
Advertising materials:
Materials used must be professional in appearance and manufactured to a high standard so as to be durable and not easily defaced, soiled or detached. Vehicle owners should make available their advertisements to be inspected by Licensing Unit Officers when requested.
Advertising Criteria
A number of factors will be considered when the City Council determines whether to consent to an advertisement. Each proposal will be considered on its own merits.
One factor which may be considered is whether the advert complies with the British code of Advertising, Sales Promotion and Direct Marketing ('The Code'). Applicants should refer to the Code itself for a full explanation of all the guidelines. If an advertisement does not comply with the Code then consent may be refused or withdrawn
Consent will not be given for advertisements which are:
* illegal - marketers have primary responsibility for ensuring that their marketing communications are legal. Marketing communications should comply with the law and should not incite anyone to break it.
* Indecent or offensive - marketing communications should contain nothing that is likely to cause serious or widespread offence. Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability. Marketing communications will be judged on the context, medium, audience, product and prevailing standards of decency.
* dishonest - marketers should not exploit the credulity, lack of knowledge or inexperience of consumers.
* untruthful - no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.
Applying for advertisement consent
Applications for advertisement consent should be made in writing to:
Licensing Unit Manager
Licensing Unit
Manchester City Council
Room 1012 (Level 1)
Town Hall Extension
Lloyd Street
Manchester M60 2LA
Applications should be accompanied by full colour copies of the proposed artwork and detail the intended size of the advertisement.
Applicants may expect a response within 10 working days.
Advertising consents will be granted for a maximum 12 month period.
3. Advertising via TV Screens;
Advertising via TV screens is only permitted in hackney carriages.
* Advertisements displayed by way of pre-recorded or live feed material will be expected to comply with the criteria set out above and will be expected not to be illegal, indecent offensive, dishonest or untruthful as described above.
* The City Council's general policy is to consent to the display of advertisements by pre-recorded or live feed material provided that they comply with the above criteria.
* In the event that the City Council is satisfied that the material has been displayed which does not comply with these criteria for consent, the consent for display for pre-recorded or live feed material may be withdrawn.
Applying for Consent to Install TV installation
A separate policy exists in relation to the installation of TVs, and includes the criteria and standards that such systems must comply with before consent for installation is granted.
Jenette Hicks
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